SMBs Reluctant to Invest in Proactive Cyber defenses.

AFTER a databreach and especially after a ransomware attack, a client is willing to spend money on cybersecurity. The same client who refused to spend before the incident. MSPs struggle with this. How come the same client who refuses to spend money on cybersecurity before the incident, is now throwing money at them afterwards. It is simple: the client now fully understands the pain that data breaches and ransomware causes. The distraction from their business. The worry that it causes. A business owner will pay to avoid that pain, distraction and stress. The question is how does an MSP leverage this knowledge to get a client to invest in cybersecurity BEFORE a security incident? How do you show a preview of the pain? Let me know your thoughts? 👇👇